A trip to a museum these days could involve a whole host of different experiences. Visitors can enjoy virtual reality attractions and interactive displays. Now the general public is realising that museums can also be cool. A new trend for endorsements by celebrity influencers is partly to thank for this.
We’re not talking celebrity museums, though visitors do already have a wide range of these to choose from. These include such quirky gems as The Kentwood, home to Britney Spears‘ childhood bedroom. Or perhaps Ernest Hemmingway’s Home and Museum, which is still home to around 50 of his cats’ descendants.
No, this trend includes world-renowned institutions. Museums such as the Louvre and the Metropolitan Museum of Art are benefitting from the cult of celebrity influencers. Celebrity endorsements of museums are helping them to attract a new demographic.